At Ciel, we leverage Paid Social as a key channel for growth experimentation to test and iterate on variations of copy and visual design that prove to be the most impactful for our clients. We strategically spend marketing dollars on a variety of social media ads on platforms like Facebook/Instagram, TikTok, Pinterest, Reddit, X, Snapchat, etc., to deliver the right message to the right audiences at the right time to increase brand awareness, social media presence, website traffic, and lead generation.

Tapping into a diverse mix of social networks helps you reach the unique user bases of each channel, giving you the opportunity to promote your product or service to millions of potential customers for a fraction of the price through paid media. Hiring Ciel as your paid social agency will put you ahead of the competition and will help you get the most out of your paid social strategy.

Ciel has expertise in social advertising campaigns across all social platforms, including Facebook, TikTok, Snapchat, WhatsApp, Instagram, X, Pinterest, and Reddit. Our expertise along with our rapid experimentation framework puts us in a unique position to help you find audiences and the proper social media channels for your brand. Our experiments allow us to quickly identify the most impactful mix of channels, audiences, messaging, and design that perform at every stage of the funnel.

Similar to other marketing channels, competition has increased across the most prevalent social channels over the last few years, which has, in turn, led to increased costs. Ciel’s unique approach lies in leveraging various social channels rather than putting all advertising dollars behind Facebook/Instagram. Ciel has been nimble in spearheading channel diversification for our clients, leading to deeper and more holistic insights that drive our advertising campaigns. Finding resources to understand and manage across all the available social media platforms is no easy task. Working with a social media marketing agency like Ciel can help build a creative strategy that leverages the strengths of various social channels (based on the client’s goals) to drive impactful results.